According to the latest “Social Pulse” report from Emplifi, a diverse detail of what consumers expect of brands on social has been shared.
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence:
That’s further reiterated in another section of the report, which takes a more in-depth look at what drives purchase activity:
That last part is particularly important, with the report also looking at consumer expectations around DMs, and engaging with interested consumers:
The report also looks at posting frequency, and what works best for different audiences:
You can read the full report on What Consumers Expect Of Brands On Social by Emplifi here.
What Consumers Expect Of Brands On Social What Consumers Expect Of Brands On Social What Consumers Expect Of Brands On Social
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