Today’s post is an infographic on 10 reasons to develop an Employee Advocacy Program. But before we share the reasons, let’s understand what is an Employee Advocacy Program.
What Is Employee Advocacy Program?
An Employee Advocacy Program is a structured initiative within a company that encourages and enables employees to promote and share positive content about the company, its products, services, and culture on their personal social media channels or through other means of communication.
The primary goals of such a program include:
- Brand Awareness: Employees sharing company content can significantly extend the brand’s reach, making it more visible to a wider audience.
- Authenticity: Content shared by employees is often perceived as more authentic and trustworthy than traditional corporate messaging.
- Employee Engagement: It can boost employee morale and engagement by involving them in the company’s success and making them feel like valued contributors.
- Recruitment: Employees can help attract potential talent by sharing their positive experiences and showcasing the company culture.
- Sales Enablement: Employees, especially those in customer-facing roles, can share content that helps educate potential customers and drive sales.
A successful Employee Advocacy Program typically includes training, guidelines, incentives, and tools to make it easy for employees to participate and share content effectively.
Infographic on 10 Reasons To Develop an Employee Advocacy Program –
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com