Have you ever looked at an ad and fest nostalgic about a childhood memory? Well, that’s what Nostalgia Marketing does.
Nostalgia Marketing works very well with Millennials.
This is mainly because hectic work schedules, unrelenting responsibilities, and more, fond memories make us smile — and that leaves us open to brand messaging. When we feel or care for something, we’re much more likely to act. Share a compelling blast from the past with a millennial, and you’re likely to reach them on an emotional level — the holy grail of brand marketing.
The team from Spiralytics has added an infographic for the same.
As per Spiralytics:
“Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. This human aspect of yearning is incorporated into Nostalgia Marketing – a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales.”
Here’s the infographic –
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