With Threads App usage gradually rising, more and more marketers are wondering that what type of post gets most engagement on Threads App.
As highlighted by Meta marketing director Jacki Pimentel at a CreatorIQ Connect conference in LA recently –
“The content that’s working is conversation starters. We see a lot more engagement on Threads on content that’s a conversation starter. We are prompting people to respond, and we want people to respond.”
Over time, the content that’s traditionally driven the most engagement in social media apps is emotionally-triggering updates, things that compel people to comment and share.
As reported by Wired:
“Meta confirmed to WIRED that sharing a Dear Algorithm post does not affect the posts users ultimately see on Threads. The app’s For You feed is personalized to each user based on a number of signals, Meta spokesperson Seine Kim says, such as accounts and posts that a user has interacted with. These interactions extend to both Threads and Instagram, since Threads is an extension of the Instagram API.”
In a nutshell, the content that drives the most engagement on Threads App is the content that is a conversation starter.
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