WhatsApp has added some new ways by which businesses can interact with consumers, including business “broadcasts”, which will enable brands to pay to amplify their offers to people who’ve previously interacted with them.
Businesses will be able to push promotions to people who’ve engaged with them in the past, even outside of Meta’s usual business messaging restrictions.
In the words of Meta –
Users will also be able to reactivate offers from a brand if or when they choose:
India is a key market for WhatsApp with over 500 million+ users!
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