As messaging conversations begin to increase, WhatsApp launches a new update.
WhatsApp Launches New Update at WhatsApp Business Summit in Brazil.
At the first-ever WhatsApp Business Summit in Brazil, Meta CEO Mark Zuckerberg has announced a new update that will enable WhatsApp users to search for businesses – by category or name – direct in the WhatsApp UI.
Look at the screenshot below, now, users will be able to search for businesses in a dedicated element, accessible via the search function in the app. The search function will include a mini-map so you can check out nearby businesses, along with category filters and verified business accounts, making it easier to access your various in-app shopping options.
In the words of WhatsApp –
“We’ve built business search in a way that preserves people’s privacy. What you search for is processed in a way that cannot be linked back to your account. To start, we’re bringing the ability to search for a business to Brazil, Indonesia, Mexico, and the UK where people can find companies using our WhatsApp Business Platform. In Brazil, search will help people find small businesses as well.”
In addition to this, Meta says that it’s also expanding WhatsApp payments.
India has quickly become a key region for Meta, with the developing market now home to more Facebook users than the US, while WhatsApp is used by over 550 million Indian consumers, and increasingly for business.
“Ultimately we want people to be able to make a secure payment right from a chat with their credit or debit card. We recently launched this experience in India, and we’re excited to now be testing this in Brazil with multiple payment partners. This seamless checkout experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person.”
Brazil is the largest user market for WhatsApp outside of Asia, at close to 150 million users.
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