Recentky, in the beginning of this year 2025, there has been news that longer clips do well on Instagram. Let’s understand why watch time matters on Instagram.
Today, Instagram chief Adam Mosseri has provided some more insightinto how its content algorithm measures watch time as a percentage of a video, as opposed to a binary count.
In the words of Instagram chief, Adam Mosseri –
Recently, Instagram has also expanded reels to 3 minutes.
Even though longer videos will go better on Instagram, but watch time matters on Instagram even if you are posting short videos.
Watch Time Matters On Instagram Watch Time Matters On Instagram Watch Time Matters On Instagram
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