Search Engine Optimisation, popularly termed as SEO among internet marketing fraternity and others, alike, is like that black hole which ignites everyone’s curiosity, but few dare to enter it. Most of the netizens, or should we be more specific – most of thee entrepreneurs seek SEO as a catalyst to their online presence.
However, few know the truth!
SEO is not a catalyst to your online presence.
No, not at all!
In fact, your online presence is a catalyst to SEO!
Confused?
Basic things first.
What is SEO?
Search Engine Optimisation, abbreviated, SEO is the process of increasing the organic visibility of a webpage or a set of webpages, on Search Engine Result Page, by following Search Engine Algorithms.
In simple words, it the process of bringing all web-pages of your website, or some web-pages of your website on Page 1 of any search engine.
Why Page 1?
As per report by Google, 93% of the visitors on the search engine do not go to Page 2 while searching for a product or service.
Is it free?
Yes, absolutely, all you need is to follow the algorithm!
Will SEO make me rich, attractive & widely successful?
Now that’s we dreaded, you would ask! Next question pls!
Anyways, keeping jokes aside, we are not sure about attractiveness from SEO, but, we are sure that it can make you rich and widely successful.
Here’s how – In one of our articles, we discussed in detail how digital marketing can make you rich! In this article today, we are going to discuss the benefits of practicing Search Engine Optimisation for your website, and how it can bring your business in limelight.
Just remember this before we proceed – Rome wasn’t built in a day, nor will your website appear on Page 1 in a jiffy.
However, the more important part is that you understand its importance.
1. SEO targets quality traffic
One of the biggest advantages of Search Engine Optimisation is that it brings quality traffic to your website. In online marketing, there are two ways by which you can bring targeted traffic to your website – Inbound Marketing and Outbound Marketing.
SEO is an inbound marketing technique, which means people who are searching for a specific set of services, using some keywords will be able to view your website and initiate further action. This concludes that you won’t be getting irrelevant queries on your website and only specific queries related to those certain keywords, which further translates to higher engagement and conversions.
2. It’s absolutely free!
SEO is all about organic visibility. It doesn’t cost a dime to do SEO. In the age of content driven marketing, it is imperative that good content will always be featured on the top.
Well, running an ad for your brand, always seems the easy option, but beware that paid advertising will only account for nearly 15% of your website traffic, the rest would come from other sources, specifically, Search Engine Optimisation.
3. It’s the largest source of website traffic
As described in the last point, majority of your traffic on your website will come from SEO, if your website is optimised as per the Search Engine Algorithm. The most popular search engine, Google receives around 63,000 queries per second! Using organic for of marketing, you don’t have to worry about the pay per click rate you will end up shelling for every impression that you get over those search queries.
4. Assits in Branding
Ever searched for coffee and found your favourite brand in the top listings on Google? Let’s understand the whole story backwards – How did it become your favourite brand? Chances are you saw their advertisement somewhere, read about it somewhere in a blog article, drank their coffee sometime and liked it and started following the brand. There will be many coffee lovers like you who might have been introduced to the brand in the same manner.
Building a brand takes many years of service, coupled up with good online visibility and good overall reviews. Slowly and gradually, when people start associating a particular product or service with the organisation’s name, that’s when you become a brand and what better way to increase your visibility over the internet, than SEO!
5. SEO helps PR
PR is all about promotions and public relations. As a matter of fact, SEO is one of the best ways for free promotion of your website. If your website is ranking on page 1 in Google search results, you have already hired a PR agency that works for your round the clock!
6. Helps you outrun your competition
Users on any search engine use specific search queries to search for a particular product or service. If your website is appearing on Page 1, within your niche, you have already won more than half the battle as far as your competition is concerned.
We hope that this article rings a bell 🔔
SEO can attract all that relevant traffic your website needs to multifold its revenue. Having said that, it can make you rich and widely successful. We are not quite sure on the ATTRACTIVE part yet! 😉
To summarise, SEO is one of the best things that you can gift to your business. Lights.Camera.Social provides end-to-end SEO services, including On-Page, Off-Page and Local SEO.
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