As the FIFA World Cup approaches, can Twitter handle the extra pressure, or will Twitter crash amid mass layoffs and no one to look after the increasing server demands?
Right now, Twitter is operating with 36% of the staff it had been before Elon Musk took over at the app – maybe even less given Musk’s latest firings in its sales department. Twitter has reportedly gone from 7,500 staff in September to around 2,700 now, and many former staffers have warned that the app could crash, potentially forever, as a result of increased strain.
So will it actually go down, and what’s the impact that users are seeing thus far as a result of that reduction in headcount?
As per Mashable –
“One Twitter user went viral this weekend after posting the entirety of The Fast and the Furious: Tokyo Drift in 2-min long chunks, totaling over 50 tweets. The account has since been suspended, however, the media itself did not go down with it for quite some time. Other users posted the 1995 film Hackers and the 2009 film Avatar, both of which have also been taken down.”
Twitter advertisers, meanwhile, are reporting problems with everything from logging into Ads manager, to modifying campaigns, to ad placement and performance.
Some have reported that their ads are being displayed alongside ‘hardcore antisemitism and adult spam’, and have remained up even after being reported to Twitter, while others have said that paused campaigns have been reactivated without notice.
There’s a speculation of Twitter crash amid mass layoffs because –
Over the past few weeks, users have reported:
- Being unable to view replies
- Repeatedly seeing certain tweets at the top of the feed
- Longer load times
- Time-scrambled DMs
- Replies showing above the main post
- Video loading issues
We don’t know for sure which of these may be related to Musk’s staffing revamp, and which are fixable in the short-term. But for what it’s worth, Musk himself seems confident that the app is on the right track.
Twitter Crash Amid Mass Layoffs Twitter Crash Amid Mass Layoffs Twitter Crash Amid Mass Layoffs
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