X recently shared data on Gen Z in Europe, and the opportunities for brands to reach this influential consumer group via X ads.
First off, X says that more and more young people in EU are coming to the app.
As per X:
“Gen Z in Europe is not just online, they’re on X, and they’re turning cultural moments into commercial impact. With over 30 million Gen Z users on the platform across Europe – a +37% increase since 2022 — the time for brands to connect is now.”
Gen Z users on X aren’t just present, they’re actively leaned into the topics that matter to them, at significantly higher rates than their peers on other social platforms. For example, they are 22% more likely to express interest in technology compared to non-X users, showing a strong appetite for content around innovation, devices, and digital culture. This makes X a valuable space for brands in the tech sector looking to engage early adopters and digitally native consumers.”
In terms of popular topics, it’ll come as no surprise to learn that gaming and sports are key topics of discussion among younger audiences in the app:
You can check the complete report by X for Data on Gen Z here.
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