YouTube’s announced some new advanced creator collaboration tools to help brands collaborate with creators on promotions, including an AI-powered search option.
The feature is a new element of YouTube’s “Insights Finder” (currently in beta), which provides advanced discovery options, using Google’s latest tech.
Enter in your search terms, and the system will produce a listing of YouTube creators in your chosen subject niche.
There’s a range of customization filters for your searches, so you can drill down to the exact right match for your campaigns. And once you find the right influencers for you, you can reach out direct from the listings.
YouTube’s also announced some updates to its Creator Partnerships Hub, including improved campaign performance metrics, and updated creator profile displays.
YouTube’s also bringing Partnership Ads to Display and Video 360 campaigns, while it’s also expanding its creator Takeovers offering, which provides more opportunity to maximize your messaging by aligning your promotions with select creators.
You can read more about YouTube Advanced Creator Collaboration Tools here.
YouTube Advanced Creator Collaboration Tools YouTube Advanced Creator Collaboration Tools YouTube Advanced Creator Collaboration Tools
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