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YouTube Creators Added INR 6800 cr. to India’s GDP : Report

YouTube Creators

YouTube creators are on a bullish path. Recently, YouTube unveiled a report compiled by Oxford Economics (Oxford Economics is an independent consulting company), that showed that YouTube creators contributed Rs 6,800 crore to the Indian GDP in 2020. As per the report, YouTube also supported 6,83,900 full-time equivalent jobs in India in the same year.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships said –

“The creator economy in the country has the potential to emerge as a soft-power impacting economic growth, job creation, and even cultural influence. As our creators and artists build the next generation of media companies that are connecting with a global audience, their impact on the economy’s overall success will only continue to accelerate”

Adrian Cooper, CEO Oxford Economics, said – 

“This report is the first of its kind to unpack and quantify the economic, societal and cultural impacts of the YouTube ecosystem in India”

YouTube creators in India are growing 45% Y-O-Y.

As per the report, over 80% of creative entrepreneurs in India, said that the platform has had a positive impact on their professional goals. YouTube offers eight different ways for creators to monetise their content. The number of YouTube channels generating a revenue of six figures or more, is up by over 60% year on year. Around 92% of SMBs with a YouTube channel also agreed that YouTube helps them reach new audiences across the world.

YouTube also supported 6,83,900 full-time equivalent jobs in India in 2020!

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