As YouTube launches handles for channels, this will help creators further improve their online presence.
In the words of YouTube –
“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”
As you can see in this example, your @handle, which will be unique to your channel (unlike Channel names), will directly connect people to your content, like it does on Twitter, TikTok, Instagram, etc.
Your handle will also function as a unique channel URL, providing another branding opportunity. @handles will also make it easier and faster to mention channels in comments, community posts and video descriptions.
“Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”
YouTube Launches Handles For Channels Globally.
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