With short form videos becoming the talk of the globe, YouTube is getting more inclined towards YouTube Shorts, a short-form video-sharing platform offered by YouTube.
YouTube has recently added a new option to encourage more short clips via a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts variations.
In the screenshot below, the new ‘Edit into a Short’ option will enable you to select a section of your regular video uploads to then cut into a bite-sized version.
That could make it much easier for a lot more YouTube creators to integrate Shorts into their process – and with 1.5 billion YouTube users now engaging with Shorts every month, it makes a lot of sense to do so, in order to build brand awareness and reach.
The Shorts conversion process will include all the regular Shorts editing tools, including text, timeline editor, filters, etc. You’ll also be able to add new video segments to your converted clips, or even include sections from your other videos to make up the 60 seconds.
“Importantly, only you as the original creator will be able to import your long-form videos into Shorts as this tool is not available for other creators to use on your content.”
A key element in YouTube’s appeal over TikTok, in that YouTube already has a solid monetization framework in place for long-form content, while short clips are much harder to generate direct revenue from, as you can’t insert pre or mid-roll ads.
YouTube Shorts was globally released in July 2021.
The new Shorts editing option is rolling out now on iOS and Android devices.
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