There are 3 YouTube new ad options being introduced, including ‘Moment Blast’, which enables advertisers to better highlight their offers to Connected TV viewers, and new audio ad options to connect with viewers listening to YouTube content.
In the words of YouTube –
“Moment Blast is designed for brands looking to raise awareness during key moments – like major sporting events, movie releases or product launches. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.”
YouTube Select is a curated showcase of video content from across YouTube that enables advertisers to reach specific audiences, based on various niches and categories.
YouTube new ad options also include expanding it’s audio ads globally.
Finally, YouTube’s also expanding its product feed options to Discovery ads, providing another way to promote products direct in the app.
Products feed add a listing of products to your ads, which enables viewers to easily tap through to make a purchase.
“Soon, product feeds will also include local offers, allowing brands to show real-time availability for products in their Google Merchant Center so people can find the most convenient place to buy.”
With more CTV viewers, more Shorts engagement and rising audio options, and YouTube new ad options, there may well be more opportunity in each moving forward as well.
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com