Youtube Shorts is becoming popular, and so is the need for YouTube Shorts Ads!
With over 30 million daily views on YouTube Shorts, it imperative that advertisers would be eying the platform to increase their business visibility and sales, thereof.
And that exactly what the Google owned platform is doing – Testing YouTube Shorts Ads.
YouTube Shorts Ads will provide another monetisation pathway for the option, a key consideration for YouTube, because while more people watching more Shorts content is good, overall, for the app, more time spent in Shorts also means less time spent with its other, monetizable video clips.
YouTube has to monetize shorts, and fast, in order to dilute its impact on overall earnings, while it also needs to establish new pathways for Shorts creators to maximize their earnings potential, and you can’t directly monetise short-form video clips with mid and pre-roll ads.
Following snapshot is an excerpt from Google Q1 earnings call conference. As you can see here, the focus in on Shorts.
Let’s see how this unfolds.
YouTube Shorts Ads care currently under testing phase.
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