YouTube has launched YouTube shorts experience for CTV or Connected TV’s
Connected TV (CTV) viewing – or watching on your home TV set – has been the fastest-growing usage category for YouTube, while Shorts has been its fastest-growing content format.
See the image below – the new Shorts display will present a smaller viewing window in the middle of the screen, while users will be able to interact with Shorts clips via their TV remote, enabling them to skip through, select topic tags, and more.
In the words of YouTube –
“It was important that the Shorts experience on TV felt consistent with what the community sees on mobile and also natural on the bigger screen.”
Adding YouTube Shorts Experience For CTV is yet another step towards the growing popularity of YouTube Shorts.
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