YouTube has rolled out a new and updated YouTube Shorts analytics, to help creators maximise their performance in the app. The update also contains new comparative audience tools in your performance stats, and updated resources for songwriters and musicians.
YouTube Shorts is updating the visual display of its Shorts data, and including more specific insights up front, in order to help you get a quick snapshot of your Shorts performance. See screenshot below –
YouTube’s also adding more advanced audience behaviour data into YouTube Studio. Now, when you tap on the ‘See More’ prompt below the main chart in your ‘Analytics’ tab, you’ll be able to see ‘new’ and ‘returning’ viewer stats within the data listings, providing more specific notes on how different segments of your viewership are responding to your content.
YouTube’s also updating its default badges for channel memberships.
Finally, YouTube has also updated its info listings for songwriters and artists. YouTube’s songwriters’ mini-site is now presented in a new format, providing easy access to links and tools to help artists maximise their YouTube performance.
These updates in YouTube Shorts Analytics would definitely help creators.
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