YouTube has recently updated it’s AI disclosure requirements – with a new element within Creator Studio where creators will have to disclose when they upload realistic-looking content that’s been made with AI tools.
As you can see in the example below, now, YouTube creators will be required to check the box when the content of their upload “is altered or synthetic and seems real,” in order to avoid deepfakes and misinformation via manipulated or simulated depictions.
When the box is checked, a new marker will be displayed on your video clip, letting the viewer know that it’s not real footage.
In the words of YouTube –
“The new label is meant to strengthen transparency with viewers and build trust between creators and their audience. Some examples of content that require disclosure include using the likeness of a realistic person, altering footage of real events or places, and generating realistic scenes.”
YouTube further notes that not all AI use will require disclosure.
This new update is the next stage in this development, adding more requirements for transparency with simulated content.
Various solutions are being tested on this front, including digital watermarking to ensure that platforms know when AI has been used.
You can read all YouTube Updates regarding AI Disclosure Requirements here.
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