Branding, if we strictly go by the definition, is a marketing practice in which a company creates a name, symbol, logo, or any other design that is easily identifiable as belonging of that particular company. It is, what it takes your business to break through the clutter of similar businesses and grab your customer’s attention.
Let’ s take a simple example to understand branding - Water is a rightful resource for every human being. We need water to survive. As the world progressed, many companies have started selling mineral water. Now, mineral water looks exactly the same for every company - clear and odourless. Now, how do I differentiate my water company. I paste a specific colour combination, or a logo on the water bottles that signifies my company. This in short is branding.
Branding has it’s mention way back to year 1500, when the ranchers burned a mark on the cattle to signify their ownership for that cattle. Today, branding has come a long way to just being a mark, or a business logo. It’s often considered as your silent brand ambassador. Today, branding is not just about business cards, or logo. It represents customer experience as a whole, starting from your website, to your office space, your vision, your business personality, and likewise. It is all about creating a perception on consumer minds, and differentiating yourself from your competitors, and giving them a reason about choosing only your products or services.
Why Louis Vuitton for handbags and Hermes for scarfs? Whether an employee or a consumer, everyone wants to be associated with a brand. When an employee works for a well-reputed organisation, they are more satisfied with their job and a professional, well designed website and paraphernalia invokes pride and builds trust with your target audience.
Branding gives you more leverage in the industry and branding done in the right way, acts as an appealing business investment opportunity for investors. Strong business value and branding often corresponds to better products and services.
The most successful businesses have always have had an emotional connection with their audience. That emotional connection can be build thorough various branding activities, like curating a brand story, a part of branding, which corresponds with your mission and vision statement.
If you want to build a successful brand, you should be different from the clutter. The right branding activities, like drafting your business name, logo, website, etc. can help you get edge over. your competitors and gets your business, recognition.
Branding done the right way will amplify the word-of-mouth marketing for your business. Strong branding generally means that there is a positive impression of the company among consumers, therefore, acquiring new customers becomes easy when they release the trust and reliability your brand has built over time.
“ba da ba ba ba - I’m Lovin’it” What does this phrase strike? Well, if hunger is on your mind, then you got it right! Branding helps businesses with an element that’s unique to them, something like a unique selling point. So, if you haven’t thought about branding your business, it’s time you - Just do It!
We will provide you a dedicated support, who will assist you with understanding your company’s values, your mission and vision, thereof, creating and setting a bespoke strategy that resonates with your audience, the way you want it.
Even before we propelled our idea towards company incorporation, Lights.Camera.Social has been known for it’s creativity and out of box designs, that are a contrast to the clutter. BTW, have you checked the testimonials on our Home page?
Give us some hints and with our experience we understand what you need and how you want it to presented. Having worked in different realms, we take pride in curating the best for you. Check out omotenashi page for more.
You own and have direct access to any activity we set up or manage on your behalf, but that’s not all. You will receive full and transparent reporting in easy-to-understand language and transparent reporting of our work on a weekly/fortnightly/monthly basis (as per your preference). In addition to scheduled zoom calls, we encourage frequent communication to ensure omotenashi works it’s magic.
With over a decade of expertise, we carry through practical knowledge on the subject matter. Actually, Lights.Camera.Social has experienced the best of both worlds - the client’s side and the agency’s end. We are abreast with the type of content and marketing thereof, that generates business revenue.
What is branding without content? We curate fresh content that rings the bell. Content is not about vocabulary, it’s about ease of understanding. Specific content for specific platforms, occasions, campaigns, offers, is something that we take pride in. We always remember that content is the sole reason search began in the first place.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
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