Omotenashi is a Japanese word.
"Omote" means public face - an image you wish to present to outsiders. "Nashi" means nothing. Combining them means that every service is from the bottom of the heart - no hiding, no pretending, honest.
The subjugation of self in service to a client, without being servile. Anticipating needs and acting on other's needs, without being asked to do so is at the heart of the concept.
We @ Lights.Camera.Social
Marketing intuit, honed by relentless exchange of ideas with varied outsourcing/marketing agencies, we have experienced the best, or should we say, the worst of both words.
While in client’s shoes, there was always a pretty noticeable gap between what ought to be & what actually is.
From an agency’s POV, mostly, the ideas in the client's sub-conscious, did not match with the vocal cords; or even if they did, clarity of action is/was non-existent.
TAKE 1/2/3…& after several re-takes - The Final Cut; or simply a figment of imagination wherein two parties came to a consensus ad idem!
It was like a CATCH-22 situation!!!
Alas, the answers to some problems come in the most unexpected places and this one came just before the COVID-19 lockdown was enforced in New Delhi.
Sipping Japanese tea at 361° The Oberoi, we were introduced to a Japanese word - OMOTENASHI, which meant acting on other’s needs without being asked to do so, somewhat, akin to telepathy.
It matched our thinking and an idea of an ideal marketing agency. LIGHTS.CAMERA.SOCIAL was born.
Instead of an endless series of Zoom calls, emphasising on 'what a client expects' and 'what an agency does'; it's better to be one step ahead of clients expectations. We believe that great ideas* are born out of frustration, not greed; and all great ideas are meant to be hooted* to create that perfect 'ah-hah' moment.
Our No#1 priority is your happiness. We understand being an entrepreneur is challenging and hard work. It gets even harder when you have a family to feed and bills to pay, that's why we do our best to help other entrepreneurs like you.
We stand by our service 100%, no matter what. No questions asked, no ifs, no buts, no holds barred, no fine print. If, for any reason, you are not happy with our services, we will solve it. Go that extra mile for you, provide you services out of our periphery, add a bonus or two, whatever it takes. Just reach out, we have your back.
You idea understood. Your thinking replicated. We are here to challenge the norm and prioritize disruptive thinking for differentiation.
We create a scalable system with proven strategies & processes that drive rapid growth and increase business revenue.
What good is a plan with no one to execute and monitor it? We take care of that, so you don’t have to.
Refinement is a never ending process. We constantly analyze performance, adjust and optimize campaigns for conversion improvements.
It’s time to thrive and drive rapid growth and revenue with step-by-step processes, followed so far.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
Marketing knowledge implemented, businesses acend.
Creativity is unleashed, consumers galore.
Impressions are built, followers are gained.
Congrats!
You made it to the bottom
