Content marketing is a prudent approach in the realm of digital marketing, which involves creating and publishing relevant, and freshly curated content to invoke engagement among the existing brand audience, and to attract new customers. It is often done with the objective to instigate the consumer to take a profitable action for your business, without being explicit asked to do so.
It involves creation and sharing of valuable pieces of content, such as video, social media posts, infographics, blogs, etc. to stimulate the interest of the targeted audience and instil trust for your products or services.
Content marketing is the most crucial factor for your online success, yet it is somehow understated. A valuable content does not imply vocabulary insertions that would make one reach for dictionaries every now and then. It involves the creation of content in such a manner that is simple to understand, yet power enough to invoke a profitable action in the mind of your consumer.
It is often considered to the backbone of SEO. With good content comes great subscribers, and subscribers add to the love and trust they have for your company, and needless to say - Search engines would love you if your customers love you first. Such is the importance of content marketing in SEO and building your brand, that SEO and content go hand in hand - Without good content you cannot do SEO, and without SEO, unfortunately you choose to lose humungous potential customers that are just waiting for your product or service. It’s just that they don’t know about it, and the reason they don’t know it is absence of content.
The importance of content goes back to the Treta yuga in Indian mythology, when Ramayana was written. The lesson of truth always wins, is depicted by meaningful and emotional content that resonates with human life. Without content, we are nothing. Always remember, content is the first and sole reason search began in the first place.
Content marketing is the backbone of SEO. Both quantity and quality of content are major factors that judge the ranking of your website over a search engine. Good content published at the right time, to the right audience, on the right platform is the key to achieve that page 1 - SERP ranking.
Content marketing helps to fill the gap between what your customer’s perception and your business intellect. With the right type of content, a business can build and safeguard it’s online reputation leading to retention of existing and acquisition of new customers.
Did you ever recommend someone for some service/product? Why? Because you found it worth it. Similarly good content is like a magnet, it attracts visitors to your website/blog, leads to more shares of your content masterpiece and thus assists in spreading the word, and getting more referral traffic to your domain.
People generally, by human nature, do a lot of research before buying a product or service. Research includes visiting your office, exploring more services, your company catalogue, etc. Content helps to fill in those questions in a consumers mind, and the business which curates content for customer satisfaction, drives more sales and business revenue.
Let’s say, you run a job agency, and during this pandemic you posted some great content about job-hunting on a professional website, assume, LinkedIn. Your awesome content is being shared by people across your network and commented upon by people beyond it. Chances are you may get direct business from it, and the circulation will increase your brand awareness. It also increases your social media following.
Internet users grow at approximately 9,00,000 per day. Now lets assume, you wrote a great piece of content which is ranking on 1st page of Google on a high-search keyword. Do your maths; imagine the returns that content would provide you Y-O-Y. Each article posted on your website has the potential to drive new traffic top your website.
Dedicated account managercated support, who will understand the objective of your business, starting with selecting the most appropriate content type for your audience and setting a tailored strategy. We will also assist your existing content to makeover.
Once your content has been curated, we will publish and test different versions to see what resonates the most with your audience. We will design and write copy as well as develop tests to consistently improve upon past results.
Our team of experts have access to the top notch tools in digital marketing. We will start with researching the most relevant and highly search keywords for your line of business and sew them in the content of your website, keeping search engine guidelines in mind.
You own and have direct access to any activity we set up or manage on your behalf, but that’s not all. You will receive full and transparent reporting in easy-to-understand language and transparent reporting of our work on a weekly/fortnightly/monthly basis (as per your preference). In addition to scheduled zoom calls, we encourage frequent communication to ensure omotenashi works it’s magic.
With over a decade of expertise, we carry through practical knowledge on the subject matter. Actually, Lights.Camera.Social has experienced the best of both worlds - the client’s side and the agency’s end. We are abreast with the type of content and marketing thereof, that generates business revenue.
Ah-Hah content content that rings the bell. Content is not about vocabulary, it’s about ease of understanding. Specific content for specific platforms, occasions, campaigns, offers, is something that we take pride in. We always remember that content is the sole reason search began in the first place.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
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