Email marketing is the process of sending commercial messages to multiple targeted recipients (who have opted-in), through email. It can be used as an inbound technique to retain existing customers and an outbound technique to acquire new customers. It helps in delivering useful business updates, increase sales and revenue, and improve brand loyalty.
Approximately 94% of the Internet users use email and a survey report says that an astounding 75% of users say that email is their preferred marketing method. Customers actually don’t sign up for your emails, they sign up for your brand. In the era of human-to-human marketing, or emotional marketing, emails are a wonderful way to resonate with your target audience, and keep them abreast with your latest business updates, or your organisational goals. Another fact to be noted is that email marketing works quite like SMS marketing, with an exception that you can reach desktop users, as well, and most users find emails to be less bothering than text messages.
You can also cross-promote you brand’s social media platforms over email. Also, you can use social media to build an email list for your marketing campaigns.
With email, you can reach out to customers for latest updates, offers, and exclusive deals. It also helps in developing brand loyalty as your email recipients will actually wait for your emails, if you provide them valuable content and personalise your email(s).
Perhaps one of the best ways email marketing can be put to use is nurturing leads. No one likes constant follow ups over the phone, in that case, even SMS and WhatsApp can be quite annoying at times, forget phone calls. With an email, a business can take regular systemised follow ups for a lead, without disrupting the privacy of the recipient.
Email marketing is quite beneficial as it results in strengthening relationships with your existing clients, acquiring new clients, and even past clients as it gives a business a chance to directly speak with their customers, in their mailbox, at the time when it is convenient for them.
Basis a study, 54% of all emails are opened on a mobile device. Also, a well designed and purposeful email produces higher conversion rates on mobile as compared to any other electronic medium. Further, as technology has brought your personal computer to the palm of your hand, email gives a good chance to engage with customers on the go.
Email marketing is the cheapest form of doing online marketing. Even big brand names, providing email marketing services, generally allow you to send unto 12,000 free emails in a month. With content that can drive business revenue, email marketing is one the most cost effective ways to reach out to your customers.
You can easily track delivery rates, unsubscribe rates, click through rates, bounce rates, and open rates for your email campaign. This gives you a clear understanding on how existing email campaigns are working and what tweaks are to be made for future email campaigns.
We will provide you a dedicated support, who will assist you with email marketing, starting with setting up a professional email account, selecting the most appropriate content type for your audience and setting a tailored strategy.
Once your email campaigns have been designed, we will publish top-notch curated content and test different email types, to see what resonates the most with your audience. We will design and write copy, as well as develop tests to consistently improve upon past results.
Our team of experts have access to the top notch tools in digital marketing. We will start with researching the most relevant and highly search keywords for your line of business and sew them in the content of your email, keeping search engine guidelines in mind.
You own and have direct access to any activity we set up or manage on your behalf, but that’s not all. You will receive full and transparent reporting in easy-to-understand language and transparent reporting of our work on a weekly/fortnightly/monthly basis (as per your preference). In addition to scheduled zoom calls, we encourage frequent communication to ensure omotenashi works it’s magic.
With over a decade of expertise, we carry through practical knowledge on the subject matter. Actually, Lights.Camera.Social has experienced the best of both worlds - the client’s side and the agency’s end. We are abreast with the type of content and marketing thereof, that generates business revenue.
We curate fresh content that rings the bell. Content is not about vocabulary, it’s about ease of understanding. Specific content for specific platforms, occasions, campaigns, offers, is something that we take pride in. We always remember that content is the sole reason search began in the first place.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
Congrats!
You made it to the bottom
What?
