Pay-Per-Click or PPC is the foundation of Google Adwords. PPC is a popular form of internet marketing where advertisers pay a certain amount of money each time their advertisement is clicked. This is exactly the opposite of SEO, wherein a website uses organic means for gaining visibility. In other words, a website pays to get its content listed onto a search engine. Now you might be wondering that if you need to pay for every click, it will have a substantial impact on your advertising revenue.
The answer is no.
Let’s take an example - Let’s say that a marketing agency has a website that needs to be promoted via PPC. The agency might pay (hypothetically), INR 100 for each click. When a customer clicks on the link and buys their services, the agency will make a sizeable profit. In other words, it costed only INR 100 to get someone to buy your services that might be worth thousands or even lacks of rupees.
With PPC, advertisers can spend as much or as little as they wish to get their content visible online. Best of all, advertisers can do niche targeting, also limit their advertising spend for the day, week or month. This ensures that the promotion will cost a specific quantifiable bit to the advertiser. The ad will go offline when the monetary limit is reached, but what substantially matters is that a business will have to spread the word about a specific campaign without having to spend lots of both, monetary and non-monetary effort in the process.
SEO is the two stones grinding;
PPC is the lighter and gasoline.
SEM is the FIRE
SEARCH ENGINE MARKETING = SEO (Earned) + PPC (Paid)
With PPC, visitors coming to your website are 50% more likely to make a purchase than organic visitors.
If you have spent an amount to get someone on your website, well, instinct says - you mean serious business.
A major benefit of PPC advertising run through Google Ads is that it’s quite easy to measure and track. You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals). Marketing has always been based on previous actions and results. A trackable option of promotions allows a business to make better forecasting keeping past data in mind.
Unlike traditional form of marketing, wherein an advertiser has to pay a fixed charge for a hoarding, flyer, standee, etc., PPC is quite flexible as you only pay when someone clicks on your advertisement. You can say that its action oriented form of marketing as you only pay when someone clicks on your advertisement and not for merely displaying your ad.
Studies have shown that when with PPC, visitors coming to your website are 50% more likely to make a purchase than organic visitors. If you have spent an amount to get someone on your website, well, instinct says - you mean serious business.
Search Engine guidelines change frequently, actually quite frequently. You don’t need to spend loads of time mastering those complex set of rules. On the other hand, PPC Advertising experience updates as well, but they are quite less in number as compared to SEO. So, forget tweaking a campaign on and off, your PPC ads will operate like clockwork, with minimum disruption.
Online SEO, which takes around 3-6 months for the changes to show results, PPC is can be set up just before lunch! You can set up PPC in a jiffy when you have all of your other details laid out (like ad content and landing page). You don’t need to sign a contract or lock into a one-year commitment — you just set it up and go. The benefits of PPC would show results the moment you launch your campaign.
There are very few digital marketing strategies which allow you to allow you to place highly targeted ads in front of your targeted audience in just a few hours. Even if you have just started a business, PPC can slide through the clutter and bring you potential customers for your product or service. Also, it helps to gain trust as the advertiser has paid for the ads.
We will provide you a dedicated support, who will assist you with PPC, starting with setting up an Adwords account, selecting the most appropriate content type for your audience and setting a tailored strategy. We will also assist your existing ads to makeover.
Once your ads have been designed, we will publish top-notch curated content and test different ad-options to see what resonates the most with your audience. We will design and write ad-copies as well as develop tests to consistently improve upon past results.
Our team of experts have access to the top notch tools in digital marketing. We will start with researching the most relevant and highly search keywords for your line of business and sew them in the content of your PPC advertisements, keeping you ad copies in mind.
You own and have direct access to any activity we set up or manage on your behalf, but that’s not all. You will receive full and transparent reporting in easy-to-understand language and transparent reporting of our work on a weekly/fortnightly/monthly basis (as per your preference). In addition to scheduled zoom calls, we encourage frequent communication to ensure omotenashi works it’s magic.
With over a decade of expertise, we carry through practical knowledge on the subject matter. Actually, Lights.Camera.Social has experienced the best of both worlds - the client’s side and the agency’s end. We are abreast with the type of content and marketing thereof, that generates business revenue.
We curate fresh content that rings the bell. Content is not about vocabulary, it’s about ease of understanding. Specific content for specific platforms, occasions, campaigns, offers, is something that we take pride in. We always remember that content is the sole reason search began in the first place.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
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