Web-designing refers to the process of planning the aesthetic, usability and design of websites that are displayed over the World Wide Web.
On the other hand, Web-development refers to putting the design in motion, i.e., creating a functional website from it using computer programming languages like HTML, CSS, JavaScript, PHP, etc.
Your website design is directly proportional to your audience as a perception of your brand. In the buzz called Life, two things are irreversible - Time & First impression. A cleverly crafted website with appropriate placement of Call To Action tabs and easy navigation helps to save time and build that first long lasting impression.
Human race has always been fascinated with displays, so much so, that a term window shopping emerged. One of the major ingredient to a successful business is the creation of effective and visually pleasing website and product. In the realm of inbound marketing, your potential customers would reach out to you only if they find your content meaningful and your website, or social media handles, appealing. A good web-design allows a business to communicates it’s values and personality. It helps businesses to resonate with their target audience and bring in more traffic to the website. Web-design is one of the most important factors in the success of your business.
If given a choice, most people would love to see something that is designed beautifully, versus something that plain, simple and run of the mill. A good website design, not only inspires to upsell existing customers, but also increases referrals and word-of-mouth marketing to acquire new customers.
Your website design often decides the time a visitor would spend on your webpage. Higher bounce rates are often an indicator of bad design or usability. One of the major factors under SEO is understandability and usability of information, both of these objectives can be met via good design which would further improve your search engine ranking.
Ever visited a restaurant and changed your mind because of the ambience? Well, let’s take this online - there’s so much activity happening over the Internet - let’s say someone stumbles upon your website, which is beautifully designed. Chances are that visitor would spend more time and read about what you have to offer. And remember, your customers can be anywhere. Study also revels that 75% of users will make judgements within 50 milliseconds while looking at your website the first time.
Netizens have come a long way. Along with good products or services, they need to be associated with a brand that carries that oomph factor. In the last decade, many businesses have realised the importance of good design and have revamped their websites to cater to the ever-changing needs of the consumers.
CEO of IBM quoted that good design is good business. Visitors coming on your visually applying website will often associate this to your modus operandi. It sets a perception that if a business has meticulously crafted a well design website, they must be good and carry a customer centric approach.
A good crafted website will lead to better engagement on all web-pages. Better engagement would lead to a visitor spending more time on your website which would increase your search engine rankings, and not to forget, the more time they spend, more likely they will buy.
We will provide you a dedicated support, who will understand the objective of your business, starting with selecting the most appropriate content type for your audience and setting a tailored strategy. We will also assist your existing content to makeover.
Once your website design has been finalised, we will do A/B testing and test different versions to see what resonates the most with your audience. We will make the required changes in design and add design elements, as well as develop tests to consistently improve upon past results.
We emphasised on making the user experience as simple in terms of navigation, as classy in terms of aesthetics, and as informational in terms of content. We hope you liked the website and we are always hungry for feedbacks.
You own and have direct access to any activity we set up or manage on your behalf, but that’s not all. You will receive full and transparent reporting in easy-to-understand language and transparent reporting of our work on a weekly/fortnightly/monthly basis (as per your preference). In addition to scheduled zoom calls, we encourage frequent communication to ensure omotenashi works it’s magic.
With over a decade of expertise, we carry through practical knowledge on the subject matter. Actually, Lights.Camera.Social has experienced the best of both worlds - the client’s side and the agency’s end. We are abreast with the type of content and marketing thereof, that generates business revenue.
We curate fresh content that rings the bell. Content is not about vocabulary, it’s about ease of understanding. Specific content for specific platforms, occasions, campaigns, offers, is something that we take pride in. We always remember that content is the sole reason search began in the first place.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
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