It's an honor to meet you.
Co-Founder
An uncomplicated marketing prototype, more by choice, than profession. Bhawna's ostentatious journey of over 1.5 decades into brand building & strategy curation includes vivid brand portfolio's ranging from hospitality, retail, cookware, automobile, luxury and entertainment - DLF, BIRD Group, Raghavendra Rathore, IHG Hotels to name a few. Her (most) treasured antidote is getting into the skin of brands. Bhawna has a passion for new & therefore, 'OUT of the BOX' is what she envisions & executes.
Transcription:
Hi! Welcome to Lights.Camera.Social I’m Bhawna Malkani, Co-Founder for the brand.
Lights.Camera.Social isn’t just an organisation, it’s a concept. A unique concept that emphasises on emotional quotient, rather than intelligence quotient. It’s all about tapping those human emotions, connecting them to a like-minded brand, and tuning the mankind frequency
It’s like those fairy tales with happy endings!
Founder
1-part coach, 1-part entrepreneur, 2-parts brand strategist, 3-parts marketer. Too many parts??? Simply, an ambidextrous marketer & renowned internet marketing coach, with a flair for digital marketing, content and strategy. A keynote & guest speaker at MDI, Gurgaon, Karan has trained over 15000+ people across varied audiences, such as embassies, corporates, colleges, government institutions & designed over 169+ landing pages/websites, which have helped over 9 dozen businesses build their online strategy from scratch.
Transcription:
Hey! Hello there! Welcome and Thank You for visiting our website. I am Karan Sharma, Founder of Lights.Camera.Social
Even though my forte has always been marketing. I grew up with a fascination for science & planets- sun, moon, stars...you know...I got fascinated by them; I still am. Perhaps, I have been unable to track the count, I have viewed
Transcription:
Hi! Welcome to Lights.Camera.Social I’m Bhawna Malkani, Co-Founder for the brand.
Lights.Camera.Social isn’t just an organisation, it’s a concept. A unique concept that emphasises on emotional quotient, rather than intelligence quotient. It’s all about tapping those human emotions, connecting them to a like-minded brand, and tuning the mankind frequency.
It’s like those fairy tales with happy endings!
Having successfully marketed diversified sectors, I was on and off, disconcerted, at the lack of focus on creativity, ingenuity and seriousness on the part of marketing agencies, coupled up with hazy guidelines from the client’s end. So much so that, I started to pen down the gaps and solutions on how to fill them up and today, I am proud that all those solutions form the core of Lights.Camera.Social
You know what,
As a child, I was fond of listening to bedtime stories.
As a teenager, I grew fond of telling stories.
As a working professional, I was introduced to the world of Insta-stories.
Today, as an entrepreneur, I envisage to listen to your idea, convert that into a meaningful story, integrate emotions, and hoot it to the world.
We are here to do marketing, unlike marketing!
Looking ahead, we are focused on accelerating the execution of our growth strategy while continuing to build on the strength of our brand—in helping our clients share knowledge and create innovation and in bringing positive change to the communities in which we work and live. I am incredibly excited about this journey and truly believe the best of digital transformation is yet to happen.
& as Victor Hugo said - “Nothing is more powerful than an idea, whose time has come.”
So do have an idea that’s worth it?
Well the time has come - HOOT IT!
Transcription:
Hey! Hello there! Welcome and Thank You for visiting our website. I am Karan Sharma, Founder of Lights.Camera.Social
Even though my forte has always been marketing. I grew up with a fascination for science & planets- sun, moon, stars...you know...I got fascinated by them; I still am. Perhaps, I have been unable to track the count, I have viewed Neil Armstrong's first moon landing and if I had an option to get a quote trademarked, ah… that would be -
“That's one small step; one giant leap for mankind.”
I somehow tend to relate this quote to the butterfly effect & the ripple effect theory, wherein I feel, that a small linear step, like browsing this website, or speaking to us, may result in large changes in your perception about digital transformation, & may further trigger a rippling effect that would phenomenally increase your business revenue, and set the path for Digital India and Aatmanirbhar Bharat.
You know what, the product or service that wins is the one that minimises the communication gap between your customers and your company’s vision. I believe that every idea, no matter how small, how vague, will have an audience, if presented on the right platform, at the right time.
We are working on a vision to bring every brand over the Internet and to be outspokenly candid, we are frustrated by the ones who are not yet. It’s that itch of bringing a digital revolution, a self-dependent, digital India, that we want to scratch.
We yearn to present your product or service, the way you want it, to the people you want, using digital technology, merging it with not so common - common sense and infusing the element of Omotenashi, which you must have read on our website.
Most people refrain from promoting their brand online because they haven’t yet done it yet or, they feel they don’t have a need for it. Maybe as an entrepreneur, you don’t feel the need, maybe the world has been waiting for your idea.
With this ending thought, I invite you to explore our website, and learn more about what we have to offer. I hope, you learn the numerous benefits of taking your brand to the internet and the qualities that make us an outstanding provider of digital marketing services and a wonderful place to put your curiosities to rest.
I am sure you will see why we love what we do.
…and before I sign off, trust me on this - You have an idea that’s worth it?
nananananana….don’t wait - HOOT IT!
Be Online; Stay Home; Stay Safe. TADA.
We organise your scattered thoughts, and turn them into meaningful social hoots - on the lines of web-design, content, SEO, SMS Marketing, SMM and likewise - one, that resonates with your audience and sets a distinctive OMG recall value for your brand.
We believe that every brand has the right to be unique/distinctive;
& uniqueness comes with open expression of ideas, even silly ones…
We are here to hear you; harbinger and implement your common sense, constructively.
Lights.Camera.Social to be the marketing partner for every brand that chooses to be on the internet, and to bring every brand on the internet.
Lights.Camera.Social co-founders - Bhawna Malkani & Karan Sharma are just like one of you reading this; marketing ninjas, scavenging useful content from varied outsourcing agencies, compiling it into something mentally edible and socially digestive, and finally publishing the final cut over marketing platforms.
…& one starry night at Hauz Khas Social, infuriated by “just for the sake of it” strategy from an agency & glooming over The Final Cut Album by Pink Floyd, they hear a HOOT…gosh - that was distinctive, something you don’t usually hear; and once you do, you distinctly remember it always.
An idea was born.
In the realm of Internet, especially, in the realm of Social Media, unfortunately, there are no retakes. Everything once published/posted, is, THE FINAL CUT.
& agencies, OH GOSH…
Can anyone save us{PERIOD}
Lights.Camera.Social is a one-of-a-kind marketing agency that believes - the marketing realm revolves around distinctive and powerful ideas, most of which are driven by sixth sense common sense, not mere replication of what other brands are doing.
"Is this a moment worth it?" is the question we ask ourselves while drafting a website, an advertising slogan, a marketing plan, or an ad campaign. We firmly believe that on the world-wide-web there is abundance of content, quality is what stands out. We encourage everyone to take ownership over not just their own work, but the awesome cumulative results that we create together.
Transparency and respect. Having seen the best and the worst of both worlds - client and agency, we believe that these two elements are the base of a good business relationship. Our dedicated account managers ensure that our clients are updated with the latest account and spend metrics, upcoming industry trends and strategies.
People may forget your words, they will never forget your feelings. Our only stakeholders are our team and our clients. With omotenashi at our core, we are not your average digital marketing agency, we exist to elevate businesses and merge intelligence and passion to create the best the world has ever seen.
We are here to make digital bright and human experience brighter. We craft experiences that are clever, engaging, impactful and enlightening. Our aim is to design advertising campaigns that leave a mark. To be the best marketing agency in the world, ingenuity is something that we follow and preach. When we integrate passion with ingenuity for a brand, the consumer becomes it's ardent advocate.
Our approach is to combine business goals with consumer behaviour, gauge the gaps, infuse the element of Omotenashi & drive revenue keeping Emotional Quotient > Intelligence quotient. We, at Lights.Camera.Social firmly believe that marketing and advertising are not just weapons for mass awareness; but tools to strengthen the umbilical cord that runs from a business core to a consumer’s heart; or from a business to an agency.
Marketing knowledge implemented, businesses acend.
Creativity is unleashed, consumers galore.
Impressions are built, followers are gained.
Congrats!
You made it to the bottom
Our Team
