Short Messaging Service marketing, popularly known as SMS Marketing is a technique that uses consent based text messaging to spread promotional messages and exclusive offers.
As per a report by Forbes, 60% of the users prefer SMS Marketing to email marketing or other push notification services. SMS Marketing, being a great service in it’s own, can also function as a catalyst for other popular mediums among users, such as social media and email. It’s also a great medium to reach people on the go and send quick notifications or updates as they occur.
The BLIP.
The FLIP.
The CLICK.
Mobiles are closer to us than laptops, desktops, or TV.
Worth mentioning –
SMS Marketing as a customer service option carries that highest response rate among younger audiences.
SMS is one of the fastest and immediate channels, carrying an astonishing read rate of 97% , within 15 minutes of delivery. With SMS marketing you can be rest assured that all your important business updates are reaching out to your customers, when you want it.
SMS marketing, done the right way, can help a business achieve the brand recall value and enhance its brand awareness. Right offers sent via SMS, to the right people at the right time helps build loyal customers for your business.
SMS marketing is quite beneficial as it results in strengthening relationships with your existing clients, acquiring new clients, and even retaining past customers, as it gives a business a chance to directly speak with their clientele, and engage them with useful links in your SMS.
Technology has made millennials to flip their phones as soon as they hear that blip. Also, the response rate for SMS marketing is the highest among younger audience. So, if you have a product or service that caters to Generation Y, SMS marketing is for you.
SMS marketing is another, extremely cost-effective method of doing online marketing. Not only does it help you to reach out to a wider targeted audience in less time, but also helps in delivering a measurable ROI.
You can easily track delivery rates for your SMS campaign. This gives you a clear understanding on how existing campaigns are working and what tweaks are to be made for future text messaging campaigns.
We will provide you a dedicated support, who will assist you with SMS marketing, starting with understanding the purpose of your campaign, selecting the most appropriate content type for your audience and setting a tailored strategy.
Once your SMS campaigns have been designed, we will publish top-notch curated content and test different messaging types to see what resonates the most with your audience. We will design and write copy, as well as develop tests to consistently improve upon past results.
Our team of experts have access to the top notch tools in digital marketing. We will start with researching the most relevant and highly search keywords for your line of business and create your text messages accordingly.
You own and have direct access to any activity we set up or manage on your behalf, but that’s not all. You will receive full and transparent reporting in easy-to-understand language and transparent reporting of our work on a weekly/fortnightly/monthly basis (as per your preference). In addition to scheduled zoom calls, we encourage frequent communication to ensure omotenashi works it’s magic.
With over a decade of expertise, we carry through practical knowledge on the subject matter. Actually, Lights.Camera.Social has experienced the best of both worlds - the client’s side and the agency’s end. We are abreast with the type of content and marketing thereof, that generates business revenue.
We curate fresh content that rings the bell. Content is not about vocabulary, it’s about ease of understanding. Specific content for specific platforms, occasions, campaigns, offers, is something that we take pride in. We always remember that content is the sole reason search began in the first place.
We have been reshaping the fortunes of clients in Hospitality, Education, Automobile, Beauty, Food Service, Retail, Luxury Goods, Cookware and more. Not just this, we carry an eye for detail and specialise in designing landing pages and websites with an oomph factor that is pleasing to the eyes and intriguing for the decision making part of the brain. We believe that possibility knows no bounds, and we are here to make that possible for you – FROM TODAY NOW!
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